Our story

We all have a reason to care about quality healthcare. This is mine.

When my uncle was struggling with early onset Alzheimer’s, he was constantly transitioning from hospital beds to nursing home units to home health nurses. Choosing whom to trust with my uncle’s well-being was difficult because the most important information was missing – who was covered by insurance, who did the doctors recommend, who could offer him care, how did they perform, what did previous patients have to say?




Our story is not unique – transitioning patients from one healthcare setting to another is the unique moment when patients and families, healthcare providers, and insurance companies all have a say. With healthcare costs high, outcomes low, and patient frustration and complexity peaking: it’s time to make these care transitions work for us, not against us.

Aidin is different.

At Aidin, we know that perfecting care transitions can improve outcomes and reduce healthcare costs. We are a small team collaborating with select clients to show how aligning care transitions is the single most effective population health tool.

Aidin harnesses the power of the marketplace to help patients choose payor-approved high-quality healthcare providers – and redirect patients away from low performers. Aidin is helping health systems and payors across the country introduce the essential elements of a properly functioning market directly into their day-to-day operations.

Thank you for learning about our life’s work. Reach out to join us.


— Russ Graney, CEO and Founder
russ circle