Aidin joins forces with Baptist Memorial Health Care

Aidin announces collaboration with Baptist Memorial Health Care to serve patients in the South

Aidin, a leading healthcare technology company, is proud to announce its collaboration with Baptist Memorial Health Care, a premier healthcare provider in Arkansas, Mississippi, and Tennessee.

This collaboration will enhance patient care coordination, reduce readmissions, shorten length of stay (LOS), and ultimately improve overall patient outcomes. Best-in-class hospitals nationwide are constantly seeking ways to optimize patient care, reduce costs, and achieve these goals. Aidin’s leading-edge technology helps streamline communication and create a flexible referral management process. Five of Baptist’s hospitals — Baptist Memorial Hospital-Desoto, NEA Baptist Memorial Hospital, Baptist Memorial Hospital-Memphis, Mississippi Baptist Medical Center, and Baptist Memorial Hospital-Collierville — will incorporate Aidin’s quality measures to help improve KPIs and overall patient experience.

With Aidin’s streamlined case management, post-acute, pre-certifications, and authorization workflows, issues that once plagued healthcare providers are now a thing of the past. One common problem that providers face is ensuring that patients are matched with the right post-acute care provider. Poor matches can lead to higher readmission rates, lower patient satisfaction, and increased hospital costs due to more readmissions.

“As we join Baptist Memorial Health Care on this new initiative, we’re committed to improving the health and well-being of more communities. Together, we can achieve incredible things and make a real impact in our industry and beyond,” said Russ Graney, Founder and Chief Executive Officer at Aidin.

“Through collaboration, innovation, and a shared dedication to excellence, we can make a meaningful difference in the lives of patients and families across the world,” said Akanksha Karwar, Chief Operating Officer at Aidin.

Too often, patients are simply connected with the closest provider without any additional criteria for selection, leading to suboptimal matches. However, Aidin’s technology allows for a more efficient and effective process, ensuring that patients are matched with the best possible post-acute care providers of the highest quality. This ultimately leads to better patient outcomes and a more positive overall experience for both patients and hospital staff.

“We are pleased to join with Aidin in rolling out this innovative solution to five of our hospitals,” said Justin Rhodes, Vice President, Post Acute and Connected Care, Baptist Memorial Health Care. “We are committed to providing high-quality care for our patients — during and after their hospital visits. Aidin’s platform supports these efforts and helps us to continue advancing quality care in the most efficient and effective way for our patients and staff.”

Aidin provides an open marketplace, so more options are available, and hospitals can streamline communications and management with the ability to manage responses and send referrals to providers more efficiently.

Aidin acknowledges that effective communication is critical in providing patients with the best possible care. To achieve this, they offer their clients diverse communication channels that are personalized to suit their unique preferences. They are available to communicate through phone calls, text messages, or fax, ensuring that their clients’ requirements are met throughout the coordination process. By providing these options, Aidin aims to enhance the patient experience by streamlining communication and ensuring its effectiveness and efficiency.

About Aidin

Aidin is a leading healthcare technology company specializing in external relationship management, care coordination solutions, and robust referral management for major hospital groups and post-acute care providers. The cutting-edge platform is designed to improve patient outcomes by shortening length of stay, streamlining the care coordination process, reducing readmissions, and enhancing communication between patients, their families, and their care teams. With a focus on improving the patient experience, the platform allows for efficient and effective care coordination, helping to ensure that patients are matched with the highest quality post-acute care providers. For more information about our company and our platform, please visit our website at

About Baptist

Baptist Memorial Health Care is one of the country’s largest not-for-profit health care systems and the largest provider of Medicaid in the region. Baptist offers a full continuum of care to communities throughout the Mid-South and consistently ranks among the top integrated health care networks in the nation. The health care system comprises 22 affiliate hospitals in West Tennessee, North and Central Mississippi and East Arkansas; more than 5,400 affiliated physicians; Baptist Medical Group, a multispecialty physician group with more than 900 providers; home, hospice and psychiatric care; minor medical centers and clinics; a network of surgery, rehabilitation and other outpatient centers; and an education system highlighted by Baptist Health Sciences University (formerly Baptist College of Health Sciences). Baptist employs more than 19,000 people, and in fiscal year 2020 contributed more than $352 million in community benefits and uncompensated care to the communities it serves. For more information, please visit or follow us on Facebook or Twitter.

Media Contacts:
Ellen Sirull

Caroline Parkes
Baptist Memorial Health Care


See also: NBC-3 in Jackson covers the Baptist kickoff here